MARKETING DESIGNER
Helping Brands grow with visual impact & measurable results.
Hello I am
Holding a Bachelor's degree in Graphic Design from the Academy of Artistic Sciences and a Marketing degree from the Faculty of Economics, I bring over five years of experience in crafting strategic campaigns and compelling visuals that engage, convert, and grow brands.
Since 2024, I’ve been the Founder and Marketing Lead of Mielle Agency, where I help businesses define their voice, design their presence, and drive measurable results through full-funnel digital strategies.
Digital Marketing Strategist & Visual Brand Designer
Sara Lučić
A brief insight into my background, passion, and creative journey.
About Me.
I was born in Belgrade in 1997. From early childhood, I was drawn to visual arts — I spent hours painting and drawing, fascinated by expression, form, and storytelling.
I earned my Bachelor’s degree in Marketing from the Faculty of Economics, University of Belgrade, where I studied economics, business administration, project management, and statistics. This education gave me a deep understanding of business logic, strategic thinking, and performance analysis.
After graduation, I chose to return to my creative roots and pursue formal education in design. I completed a Bachelor’s degree in Graphic Design at the Academy of Artistic Sciences, specializing in branding, digital communication, and motion graphics.
As a Marketing Designer with a dual background in economics and graphic design, I create data-informed visuals and campaigns that bridge creativity and performance.
Leading high-impact campaigns across Meta and Google platforms, optimized ad performance, and contributed to the Brand’s Digital evolution through data-driven strategy and creative execution.
1
My work experience
Digital Marketing Specialist
Philip Morris International
2020-2022
Served as Team Leader, collaborated on brand strategy, oversaw campaign rollout, and played a key role in shaping marketing initiatives across global markets.
2
Deputy Marketing Director
Revlon
2022-2024
Education
2011-2015
Fourteenth Belgrade Gymnasium
Specialization: Social Sciences and Languages
2015-2019
Faculty of Economics, University of Belgrade
Department: Marketing
Specialization: Digital Marketing Specialist
2019-2022
Academy of Technical and Vocational Studies
Department: Belgrade Polytechnic Specialization: Graphic Design
As a Marketing Designer and Visual Creator with executive experience as a Marketing Director, I craft compelling brand narratives through design while leading strategic initiatives that drive engagement, visibility, and business growth.
3
Marketing Designer
Oktagonbet, Alphapex d.o.o.
2024-present
Specialized in branding and visual identity design, creating logos, brand guidelines, and cohesive visual systems. Additional work included packaging design, flyers, posters, social media visuals, and animated banners.
5
Graphic Designer
Freelance
4
Owner of a full-service Marketing Agency
Mielle Digital Marketing Agency
2024-present
As Agency owner and Marketing Lead, I manage a talented in-house team and cover the full spectrum of digital marketing and design services — from campaign strategy to content production and brand development.
2021-present
Testimonials
Meta Business Suite
Google Ads
Google Analytics 4 (GA4) & Google Tag Manager
WordPress / Elementor Pro
SEMrush / Ahrefs / Ubersuggest (SEO)
Adobe Illustrator
Adobe Photoshop
Adobe Indesign
Adobe After Effects
Adobe Premiere Pro
Adobe Animate
Adobe Acrobat
Canva
Figma
Software
AI Suite
Advertising
-
Paid advertising (Meta & Google Ads)
-
SEO & keyword research
-
Conversion rate optimization (CRO)
-
Funnel building & lead generation
-
A/B testing & analytics
-
Content strategy & copywriting
-
Social media strategy & scheduling
-
Marketing reporting & performance tracking
-
Microsoft Office (Word, PowerPoint, Excel)
Graphic Design
-
Branding
-
Typography
-
Logo Design
-
Illustration
-
Photography and Image Editing
-
Video Editing
-
Motion Graphic
-
AI Suite
-
Web Design
-
Basics of HTML/CSS
Skills
Software & Skills
Portfolio Design
Logo
The client requested a logo combining the Yugo car and film motifs, using the initials YMP. The concept features a Yugo-style wheel rim with a film reel integrated in the background, and the initials placed in the position of a car badge, blending automotive nostalgia with cinematic identity.
ig/@yugomotionpictures
Yugo Motion Pictures
Production Company
Showcasing a versatile range of creative solutions crafted for digital and physical touchpoints — tailored to brand identity, audience behavior, and campaign goals.
Custom visual identity with a logo inspired by a client-provided image.
ig/@crkvasvetogmarka
Church of St. Mark the Apostle and Evangelist
Church
A showcase of selected logo design projects.
Pantera D.O.O.
Cleaning Services
Logo created on request, combining the themes of a cat and cleaning. The concept blends a panther figure with the elegance of a French maid, reflecting both strength and refinement in a playful, brand-appropriate way.
ig/@usluge_ciscenja_pantera
+
Church of Saint Archangel Michael
Church
Custom visual identity with a logo inspired by a client-provided image.
Social Media Visuals
selected examples
Posters and Flyers
selected examples
Video Editing
selected examples
Portfolio Marketing
A high-impact campaign designed to increase user engagement and betting frequency through a competitive reward-based promo.
Advertising Full Campaign
Campaign Objective
To incentivize active betting on the OktagonBet platform by introducing a tiered prize system based on achieved betting odds, driving daily activity, app engagement, and brand stickiness.
Creative Direction
Visuals were designed to evoke excitement, urgency, and a sense of competition. The dominant use of bold typography, dynamic layouts, and iconic imagery (PlayStation, Apple Watch) aimed to attract attention across sports-related digital environments.
Strategy & Execution
» Target Audience: Males 20–45, sports enthusiasts & bettors in Serbia and the Balkans
ButaSport
Instagram posts and
story placement
(collab content)
» Channels Used:
› Paid advertising via Meta (Instagram & Facebook) and Google Display Network
› In-app banners on the OktagonBet platform
› Direct email push to registered users
› Custom-designed landing page acting as the central hub for the campaign
› Banner placement on third-party sports platforms in partnership with our brand:
Flashscore
Static & animated banners
3 dimensions
» How It Worked:
The campaign challenged users to hit the highest betting odds — the higher the odds, the better the chance to win.
› Top 3 scorers unlocked high-value prizes
› Bonus FreeBets were distributed to 17 additional participants, boosting retention and platform loyalty
Results & Insights
» Performance highlights from the “Pogodi Najveću Kvotu” promo campaign
The campaign delivered strong performance across key metrics, demonstrating both reach efficiency and cost-effectiveness — all within a modest €750 media budget.
› Total Reach: 480.847 users — a 28.3% increase compared to the previous month
› Ad Frequency: 2.9 average impressions per user, ensuring balanced exposure
› CTR (Click-Through Rate): 1.3% — up by 56.3%, significantly above the industry benchmark
› CPC (Cost Per Click): €0.04 — maintaining an exceptionally low acquisition cost
› Instagram engagement rate: 6.2% — above average for the betting & gaming niche
› Landing page average session duration: 1 min 42 sec
› Bounce rate: 28% — indicating high content relevance
› Story completion rate: 84% on key promo stories
› Email open rate: 43% (from newsletter promo push)
› Most engaged age group: 25–34
› Top-performing asset: PS5 static visual with CTA “Odigraj tiket”
We generated 761 confirmed account registrations — a 4.2% conversion rate from clicks.
These results reflect a well-executed media strategy that combined high-volume visibility with targeted engagement — optimizing every euro spent.
» Performance highlights from the “Oktasport Welcome Bonus” promo campaign
Advertising Other Campaigns
Selected moments from integrated campaigns — where design, strategy, and performance met in scroll-stopping visuals.
With a total ad budget of €1.200, the campaign reached 541,876 users, generated 13,547 clicks (1.1% CTR), and resulted in 610 confirmed account registrations — a 4.5% conversion rate, significantly outperforming industry standards for first-time user acquisition in the sports betting space. These results highlight the impact of high-performance creative, clear incentive messaging, and laser-focused audience targeting — all executed within a modest budget over a 30-day run.
» Performance highlights from the “St. Mark’s Taste Week” promo campaign
Over the course of seven days, the campaign was designed to increase visibility for St. Mark's Place and spark interest in our seasonal menu. Through carefully targeted ads, engaging social content, and limited-time offers, we attracted new guests, strengthened our digital presence, and drove online reservations.
With a total budget of just €500, the campaign reached 172,221 users, generated 4,200 clicks (2.4%CTR), and resulted in 84 confirmed online reservations — a 2% conversion rate, exceeding industry benchmarks for restaurant campaigns. Each user saw the ad just 1.1 times on average, highlighting the efficiency of the reach-focused strategy and relevance of the creative.
Over the course of one month, the “Oktasport Welcome Bonus” campaign aimed to drive new user sign-ups by promoting an exclusive bonus code (“OKTASPORT”) during account registration.
Through sharply targeted ads, eye-catching visuals, and well-timed promotions, we successfully increased app visibility, attracted new bettors, and enhanced the platform’s competitive position.
Open to Full-Time Remote Opportunities
Currently available for a full-time remote role.
I combine visual design, marketing strategy, and digital campaign experience — and I’m looking to join a team where I can contribute long-term.
Open to full-time remote positions with companies seeking a creative thinker who delivers results.
Based in Europe | Available worldwide